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Publish or Pass: green Publish and red Pass logo beside a controller with game KPI buttons, gold coins and growth arrows

Publish or Pass app icon PUBLISH OR PASS · A game about games

Spot the hits.
Build your studio.

A promising pitch or an expensive flop? Read the numbers, trust your judgment, and become the publisher who knows the difference.

  • Coming soon on theApp Store
  • Coming soon onGoogle Play
Try the game here

Free to play · Ads supported · Gameplay in English

YOUR FIRST FIVE PITCHES

Try the game here.

No install. No sign-up. Five chances to spot a hit.

Would you publish it?

Compare what a player costs with what they earn. Publish if player value is higher. Pass if it is lower.

Swipe left to pass. Swipe right to publish. Or use the buttons. Sounds begin when you play.

A simplified practice demo. All numbers and outcomes are simulated. No ads or saved progress in this demo.

YOUR NEXT GREAT CALL

One swipe. A bigger studio.

01

Read the pitch

A mobile game arrives with its soft-launch numbers. What does a player cost? What will they earn?

02

Make your call

Swipe right to publish a hit. Swipe left to pass on a flop. A wrong call costs a heart; you have three per run.

03

See why it worked

Discover the simulated year-one profit or loss. Open the math, learn from the result, and make your next call.

PUBLISH OR PASS?

The numbers
tell a story.

Pay less to find players than they earn, and you might have a hit. Learn to read retention, revenue and acquisition together as new KPIs unlock.

✓ PUBLISH✕ PASS

Illustrated gameplay. Every outcome is simulated.

Publish or Pass illustrated game pitch with the Stack Jump KPI card and green Publish and red Pass choices

LEVEL UP YOUR JUDGMENT

Learn the KPIs. One at a time.

Start with cost and player value. Unlock more of the soft-launch report as you improve, and revisit every lesson whenever you need it.

CPI
What one new player costs.
LTV
The value a player brings over time.
D1 · D7 · D30
Who comes back tomorrow, next week and next month.
ARPDAU
Revenue per daily active player.
D7 ROAS
How much ad spend comes back in a week.
Payer % · ARPPU
Who pays, and what paying players spend.

A LOOK INSIDE

Small decisions. Big lessons.

Publish or Pass title screen with the new icon and green and red logo
Your studio starts here
Stack Jump game card showing CPI of $0.30 and player value of $0.91 with red Pass and green Publish buttons
Publish the hit. Pass the flop.
Stack Jump simulated profit result and the expanded player value calculation
Understand every result

YOUR PUBLISHING EMPIRE

Keep finding
the next hit.

Climb from Intern to Publishing Mogul. Grow your studio's simulated worth, collect legendary games, and earn certificates you can share.

Learn from every call

Open the math behind a win or loss. Practice your blind spots in focused ten-card drills.

A reason to come back

Unlock the Daily Deck and 60-second Rush. Return for daily rewards and challenges.

Build your collection

Collect successful games across eight genres and celebrate each new publisher rank.

SPOT THE HITS. BUILD YOUR STUDIO.

Your next hit is waiting.

  • Coming soon on theApp Store
  • Coming soon onGoogle Play
Questions? Get in touch

Publish or Pass is being prepared for release on iOS and Android. Store links will appear when it is available. Gameplay is in English. Free to play and supported by ads; no account or sign-up required. Benchmarks are illustrative; profits and studio values are simulated. Your progress stays on your device. Read the privacy policy.